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Event Details
Course Agenda
We cover the basics of the service and then use the computers to gain hands on practical use of LinkedIn for both Professional but mainly Company use, which the student can continue to use after the course. This is a very intensive course on the world's largest professional social network, LinkedIn. Computer access is restricted to 12 people so places are limited in this course.
Afternoon session on GooglePlus for Business is filling up fast (computer based, limited places)
Morning Session
LinkedIn is the truly business social network and suitable for business to business (accountants, lawyers, consultants) as well as recruiters and career people. LinkedIn has 100 million members worldwide and over a million Australians active on it monthly - why not spend an morning learning about LinkedIN?
- Learn how to create both a professional profile and a Company Page profle on LinkedIn
- Gain an understanding of Statistics and Analytics on LinkedIn
- SEO Optimization (called SMO in social media) to make sure your updates are read and responded to by potential clients and group members.
- Integrate your other social media spokes and hubs into LinkedIn including your website.
- When and how to automate - do the tools help or hinder? Which tools and when?
- Find out about recruitment, H.R., B2B services on LinkedIn: what do you focus on?
- Build your network using connections, groups and advertising
Please bring your email/password to logon to email during the course. If you have a gmail or google account (including YouTube) please bring that logon too.
Your lecturer, Laurel Papworth, has been a member of LinkedIn since 2004, and can help you set up and walk away with some great tools to build your business in 2012.
When & Where
3 Spring Street
Sydney,
2000
Australia
Tuesday, 6 March 2012 from 9:30 AM to 12:30 PM (GMT+1000)
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Hosted By
Laurel Papworth, The Community Crew
Laurel Papworth, CEO of The Community Crew manages small, large and massive online communities - she was named "Head of Industry, Social Media" by Marketing Magazine, one of the 50 most influential social media influencers by Forbes Magazine, and in the Power150 Media bloggers by AdAge USA. Laurel's communities have included Westpac RubyConnection, Channel Ten Facebook pages and forums for Junior Masterchef, Australian Idol etc. Laurel has been lecturing on social media at the University of Sydney since 2005 and has been managing virtual communities since 1989.
